The brief was to create a brand new kids gardening range. The scope for the project included branding, design and copywriting across the range of 30+ products. The range was aimed at getting youngsters into gardening in a fun and imaginative way.
The brand was developed with the name Seedlets. To encourage the range into schools and nurseries, Chris Collings, the Blue Peter gardener, was used as the face of the range. The range is currently available nationwide. Check out the video here.