Secret Agent Beauty approached Cubiqdesign to create the brand and packaging design for their new Beauty range for the US market. The brand is positioned as a midirange product with a quirky edge. Its products range from £15 - £40.
The logo mark was designed as an ambigram and can be viewed either way up. The packaging created used special finishes with foils and embossed areas to contrast the deep black packaging. The roll out included packaging, point of sale, advertisements and digital elements.