In 2012, Pure Elements Salon launched locally. Before the launch the team approached the ambitious designers at Cubiqdesign to create a brand identity to be integrated across all marketing material including in-salon POS, press advertising and more. Sally, the owner of Pure Elements, wanted to create a ‘sanctuary’ for her clients, so it was important that this feel was translated across all branding.
Using earthy tones from the salon’s product range, a brand was created to give a professional and stylish appeal. The brand was eye-catching, fresh and clean to reflect the brand's tone of voice. Keeping the streamlined look across all stationery and poster designs, the brand was launched online and offline.