Project: Website Design
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Peter Millar is known for its fine clothing and accessories in the US market. The brand was looking to establish itself within the UK market, with an online e-commerce proposition to target specifically the golf and fine clothing market.
Looking at the UK golf market, the website had to be simple yet stylish. The e-commerce platform was built from scratch to fit to the requirements set out by Peter Millar. The site included an affiliate program and included an e-communications content plan and template to generate sales for the brand.