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The Client


Project: Packaging Design

Deliverables: packaging, print

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The Brief

Musks has been producing the Newmarket Sausage since 1884, and is currently appointed by Her Majesty The Queen to supply her sausages. The company is steeped in history and the brief for the new packaging was to retain the heritage within the brand whilst giving it a modern edge to appeal to not only their existing customers but new customers.

The Solution

The creative used the Musks Green as the main colour, with an accent colour for each range of sausage. The designs used original images and illustrations to show the heritage within the brand mixed with modern type faces and accent colours to draw consumers to the product.


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