The Libra Company is a international wholesalers of furniture and homewares with one of the largest and most diverse collections of interior design accessories, homeware, giftware, lighting and wall decor in Europe. The brief was to reposition the brand at the luxury end of the market.
The rebrand started with the creation of the logo mark. The new logo features a crest of The Libra Company's first ever product from 1978. The scales have a significant history and were represented within the old brand. The brand roll out included advertising, look-book, stationery, e-communications, packaging and signage.