Fresh and Naked
The Fresh and Naked salad range, produced by G’s Fresh, is exclusive to Tesco and Ocado and has four key product lines. The leaves are unwashed, which keeps them fresher for longer. We wanted to make this unique selling point central to the creative by incorporating playful graphics and puns. The multi-channel campaign included rebranded packaging, outdoor advertising across the London Underground and black cabs, as well as press and online advertising.
Cubiqdesign created four compelling statements around each key product, underpinned by the core theme, ‘unwashed leaves stay fresher for longer’. Central to the product’s identity are the leaves themselves, which is why they were used as the focal point in every advert. This reinforced the freshness and allowed a pictorial campaign story to be built through the leaves. Every leaf was hand placed and photographed with minimal design work or post-production to ensure the creative was as fresh and untouched as the end product.