Launched in January 2015, Discover Newmarket is a tourism initiative that involves a variety of local businesses working together to increase footfall within the city. The project included a rebrand of a legacy brand, the ‘Newmarket Experience’. An update of the original brand was required, along with the development of its overall marketing collateral to ensure there was a consistency to the refreshed look and feel. The design and development of the website was a key part of the project as it would enable the team to promote the variety of tours available.
Cubiqdesign created the branding suite, including a refreshed logo that used an iconic image of Newmarket with a modern take, creating a negative space horse's head. The Discover Newmarket website is fully responsive. The colour palette and typography were carefully selected to instill a sense of heritage and locality surrounding Newmarket. With featured tours and an interactive map and calendar functionality, the website is geared towards promoting the Discover Newmarket tours in a timeless and user-friendly way.