Project: Marketing Strategy
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Indy visited Cubiqdesign at the beginning of 2015 as he wanted to offer his customers something different from other dentistries. Indy wanted an integrated marketing campaign that set his dentistry apart from other practices. He wanted a promotion that emphasised his expertise, friendly team and the unparalleled level of care.
After meeting Indy, it was clear to the Cubiq team that he was an expert in his own right. He regularly attends product launches, seminars and events, takes postgraduate courses and embraces new technologies in the dentistry field. After discovering this, the solution was born, Indy The Expert. We built a microsite and supporting marketing campaign to offer new and existing customers the opportunity to uncover Indy’s expert knowledge and cutting edge ideas. The campaign included a PR strategy, social media support and targeted press advertisements. To find out more, why don’t you find the switch, give it a flick and meet Indy?