Cambridge BID is an initiative aimed at promoting local businesses and service providers in the beautiful city of Cambridge. The BID team required a brand to launch into the consumer market, and an interactive website to act as a one-stop-shop to promote everything that goes on Cambridge. This included shopping, eating out and live theatre to science events, conferences and local amenities.
The brand created was fun and vibrant to represent the diverse culture Cambridge has to offer. For the website, location-based searches were key. The mobile-friendly website includes an interactive map with a list of pins denoting the various businesses, locations or events within the city centre. Bespoke animations were used to bring the BID’s ambassadors to life online and the latest news and Twitter feeds ensure visitors can stay up to date with what’s going on.