BUK is an established distributor of commercial hospitality furniture throughout Europe. The company needed a complete rebrand to reposition itself as the leaders in its field. The project included a brand styleguide, complete identity design, print based marketing materials, 200 page brochure and website.
The brand identity was based around showing the depth of products within the range, using iconography of statement furniture through the material. The contemporary iconography, tone of voice and brand elements were then translated throughout all the marketing materials, online and offline.