Britten Sinfonia is one of the world’s most celebrated and pioneering ensembles.The orchestra is an Associate Ensemble at the Barbican, and has residencies in Norwich and Cambridge. The ensemble had been using the same collateral for a number of years and required a complete refresh of all of its creative.
Showing the diversity of music the ensemble represents and the varied audience they appeal to was the key to developing the creative. The campaign focused around simplistic photography with modern type that interacts with the focal point within the image. The creative refresh was worked across all print material and advertising, online within digital ecomms, website and digital advertising.